seo

The 7 Points of Do-It-Yourself SEO

Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
The answer is: Yes, you [...]

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SEO for Beginners, Part 2: Spiders are People, too

OK, arachnids are not people, and search engine spiders are not really people, either. But what I’m driving at is that search engine spiders “think” like people. How do I know this? Because human beings wrote them. Any software that does analysis of any kind does so with the intelligence and analytical rules programmed into [...]

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SEO for Beginners Part 1: SEPOV isn’t a Russian Hacker

SEPOV is an acronym for “Search Engine Point of View”; it is usually used in the context of search engine optimization (SEO) discussions. If you really want to approach SEO with confidence, you need to learn to look at your web site from the search engine spider’s perspective and consider its motivation (if you’ll forgive [...]

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Do I Need A Long-Term Strategy For SEO?

One of the biggest mistakes that newbie web marketers make is they make a website and then just sit back and not wait but hope that the money starts coming in. Like any other business, things around you change. The competition changes, more competition comes around. The market changes, the demand for [...]

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SEO What Does it Stand For?

SEO stands for Special Equipment Operator? Senior Executive Officer? Sponsors for Educational Opportunity? Special Equipment Operator? State Engineers Office? Seasoned Equity Offering? Software Engineering Organization? Society of Education Officers? Special Equipment Option? Security Engineering Officer? Special Exemption Order? OK, OK let’s get serious here. South Eastern Ohio? Sorry [...]

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